The spot above the ads.
Search "electrician near me" and the first thing you see is a row of businesses Google has checked, each with a call button. That's Local Services. You pay when someone calls or messages you, never for a click. We run the account, watch every lead, and flag the bad ones so Google can credit them back.
A few taps from you. The rest is on us.
Some of Local Services only the business owner can do. Google screens you, not your agency, and it builds your ad from a profile only you can edit. Here's the split, so nothing on this page reads like we do everything.
We handle
- Pull every lead, call recording and message into your dashboard dailyRecordings play right in the browser.
- Email you the unrated leads each morning with one-tap ratingsRatings go straight to Google. No login.
- Rate exact duplicates for you, with your OKSame phone number, same job type, inside 7 days.
- Keep your max per lead at or below what a lead is worth to you
- Hold spend to the monthly budget you approveEach week we suggest a change. You confirm it with one click, or ignore it.
- Review the account weekly and report monthly on cost per lead and credits
You handle
- Pass Google's background, license and insurance checksGoogle screens the owner. We tell you what's still missing.
- Answer fast, and call back the ones you missGoogle ranks Local Services partly on how quickly you respond.
- Tap a rating on each leadYou know which calls turned into jobs. We don't.
- Ask happy customers for a review, and keep hours and photos currentGoogle builds the ad from your profile, and only the owner can edit it.
Built for how a service business actually works.
Everything below runs on its own every day. You see all of it in one dashboard, and you get an email when something needs you.
Flag the junk before Google's window closes
Yesterday's leads, waiting for a thumb
Same caller twice, charged once
Never more than a lead is worth
Recordings in your dashboard
Flagged when nobody called back
What you spent, what came back, and what it bought
Same 10% as our Google Ads management.
10% of what Google charged you for Local Services last month, billed to the card you already have on file. No base fee, no setup fee, no minimum. If you run Search ads with us too, it's one 10% on the combined spend.
Management fee at common monthly spend
| Monthly Local Services spend | ConceptSEO fee | Total that month |
|---|---|---|
| $500 | $50 | $550 |
| $1,000 | $100 | $1,100 |
| $2,500 | $250 | $2,750 |
| $5,000 | $500 | $5,500 |
Billed after the fact
On the 2nd of each month, for last month's spend, from Google's reported numbers.
The card you already use
Charged to the card on your SEO plan, as one invoice a month.
Needs the SEO plan
An add-on to the $500/mo SEO subscription on the same domain.
Why does it need the SEO subscription?
Local Services, plainly.
Is this the same thing as Google Ads?
It's run from the same Google Ads account, but it works differently. Search ads charge per click and show your ad copy. Local Services charges per lead (a call, message or booking) and shows your profile, reviews and Google's verified badge above the regular ads.
Can you get my business verified by Google?
You have to pass Google's checks yourself: background, license and insurance, depending on your trade. Google verifies the owner, not the agency. We'll tell you exactly what's missing and what to upload.
Which leads can get credited?
Google decides. The usual reasons are spam, sales pitches, duplicates, jobs outside your area and work you don't do. You have 30 days from the lead to flag it, which is why we put the rating in your inbox the next morning.
Do you write the ad?
No one does. Google builds a Local Services ad from your profile: business name, reviews, hours, service area and job types. We review the profile and tell you what to change, and we manage the account settings (budget, max per lead, job types) directly.
I already run Search ads with you. How is that billed?
It's the same 10%, applied to your combined Search and Local Services spend. You get one invoice a month with a line for each channel, and there's no base fee on either.
Cite this page
Every fee on this page is computed at render time from ConceptSEO's own rate card, the same file the invoice reads, so the table and the bill cannot disagree. The page publishes no account-performance figures. Figures are read from ConceptSEO's published rate card in config/pricing.php and were last checked on 28 September 2026.
You may republish these figures with attribution and a link to https://seo.concept211.com/local-services-ads.
ConceptSEO. "Local Services Ads management pricing." Last updated 28 September 2026. https://seo.concept211.com/local-services-ads
<a href="https://seo.concept211.com/local-services-ads">Local Services Ads management pricing</a> — ConceptSEO, last updated 28 September 2026
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