Long-form writing on SEO, GEO, and what actually works.
No 800-item checklists. No regurgitated "Google says..." takes. The honest playbook from a team that ships every Monday through Friday, starting with our honest weekly SEO routine.
The AI Search Citation Benchmark: Which Sources ChatGPT, Perplexity, and Google AI Mode Actually Cite for SEO Queries (2026)
A first-party benchmark of what ChatGPT, Perplexity, and Google AI Mode cite for SEO and GEO buyer queries in 2026.
What Google's AI-Search Click Number Actually Means for Small Sites
Google put a number on AI-search clicks without releasing the data behind it. Here is what that unverifiable figure really implies for a small site, using the impressions-up, clicks-flat pattern in our own Search Console, and what to measure instead.
How to earn citations in AI search: a practical guide
Getting named as a source in ChatGPT, Perplexity, and AI Overviews comes down to a short list of mostly technical work. Here is what actually decides whether an engine quotes your page or a competitor's.
Why scaled AI content fails, and what crawl economics tell you to do instead
Publishing hundreds of AI-written pages usually spikes and then flattens. The reason is not a penalty, it is economics: Google spends crawl effort where it expects value, and mass content has not earned it.
GEO citation tracking: how to tell if AI engines actually cite you
AI engines answer questions by citing sources. GEO citation tracking is how you find out whether your pages are the sources they name, and whether last month's work moved that number.
What weekly AI-driven SEO actually delivers: first-hand GEO and ranking results
First-hand numbers from the domains we run: what eight weekly AI analyses plus same-week implementation add up to, what GEO really requires, and the honest limits.
How AI Overviews actually pick which sites to cite (2026)
Google's AI Overviews aren't random. They have a citation pattern, and once you see it, you can engineer your pages to land in the box.
GEO vs SEO: what changed in 2026
GEO is not a rebranding. Optimizing for AI engines and optimizing for Google overlap on the basics but diverge on what actually wins the citation.
The honest weekly SEO routine: what shipping every week actually looks like
A real Monday-to-Friday breakdown of an SEO program that ships weekly instead of monthly. The math on what actually gets done.
Just tell us
your domain.
Free audit in your inbox in about 5 minutes. Like what you see? Subscribe and you're live in 72 hours. No deck, no sales call.