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GEO is not a rebranding. Optimizing for AI engines and optimizing for Google overlap on the basics but diverge on what actually wins the citation.
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Google deprecated FAQ and HowTo rich results. Here's what schema types still earn placements, and which to stop bothering with.
Forget the 80-item checklists. The four things that actually decide whether your business shows up in the local 3-pack.
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