ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews all decide what to quote on their own logic. We optimize for it, track citations weekly, and ship the changes that move the needle.
Each engine has its own crawler, ranking logic, and citation behavior. We track yours on every one of them, every week.
GEO is not "SEO with a new acronym." The signals that move AI citations overlap with classic SEO on the basics, then diverge sharply on structure, entity disambiguation, and what the LLM finds quotable.
Most "AI SEO" advice skips straight to "write better content." The real path is more mechanical.
The crawler reaches the page. Robots, llms.txt, and CDN rules all decide this. Block one engine by accident and you vanish from its index for months.
The page is converted to clean text. JavaScript-heavy renders fail here. Schema and semantic HTML give the parser structure it can trust.
At query time, the engine searches its index for passages that match the user's question. Self-contained passages with clear claims win.
The engine picks 2 to 6 sources. Entity clarity, recency, and author signals tip which sources make the final cut.
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