// Local SEO + Google Business Profile

Win the 3-pack.

Google Business Profile, NAP consistency, citation graph, review monitoring, weekly GBP posts. Built for businesses that need to show up where people search.

// the local stack

How does local SEO differ from GEO?

Local SEO gets you into the Google 3-pack, the map results that sit above the blue links when someone searches with local intent. It runs on proximity, Google Business Profile completeness, review velocity, citation consistency, and how clearly your service area is mapped. GEO, or generative engine optimization, is a separate game aimed at AI answer engines like AI Overviews and ChatGPT, where the goal is getting cited inside the generated answer instead of ranking a link. Both matter, they use different signals, and we track them separately. Our AI citation tracking watches where AI engines mention you, while the local stack below covers what Google weighs for the pack. See the local SEO results for a service-area business (Dr Critter case study).

GBP weekly posts
Every Friday
Posts that match what's happening at your business
A Google Business Profile post every week, written from a brief you approve once a month. We handle the cadence, the image, the CTA, and the GBP API push.
0posts per year, per profile
Local pack tracking
Daily
Where you rank in the 3-pack
Per-query rank tracking across your service area. Grid view by ZIP. When you slip on a query, the Friday report tells you which one and by how much.
1 2 3
Google Maps top 3The pin spots that show above the blue links on local searches. We track your rank in each, sampled every week.
Review response
Drafts
Replies in your voice
New reviews trigger a draft response within 24 hours. You approve, we post.
100%response rate
NAP consistency
Audited
Name, address, phone
Cross-checked across 47 directories. Mismatches flagged and corrected at the source.
0%
92% consistency across 47 tracked citation sources.
Citation graph
Live
Directory + data aggregators
Yelp, BBB, Apple Maps, Bing Places, Foursquare, Data Axle, plus 40 more.
LocalBusiness schema
JSON-LD
Geo + service-area markup
LocalBusiness, Service, OpeningHoursSpecification, GeoCoordinates, areaServed.
"@type": "LocalBusiness",
"areaServed": ["Phoenix"],
"geo": { "lat": 33.4 }
// what "local SEO agencies" actually skip

What local ranking factors do you optimize?

Four things move the local pack, and we work all four every week. GBP posts get pushed 52 times a year, tied to real activity at your business, because posts decay after seven days. Every new review gets a reply drafted in your voice within 24 hours, since response velocity is a ranking input. LocalBusiness schema goes on every relevant page with geo coordinates, areaServed arrays, OpeningHoursSpecification, and nested Service types. NAP gets audited across 47 citation sources and reconciled quarterly, because one wrong phone number on Apple Maps can suppress you across a whole metro. The work we refuse to do sits right beside it below: no fake reviews, no bulk citation spam, no billing for GBP setup that Google gives away free.

We do

Weekly GBP posts on a cadence

GBP posts decay after 7 days. Posting once a quarter is functionally the same as never posting. We push 52 posts a year, tied to actual activity at your business.

We skip

"Setup your GBP" as a one-time invoice

Setup is free in Google's UI. Charging $1,500 for it is the agency tell. Setup is part of onboarding, not a billable line item.

We do

Response to every review within 24 hours

Response velocity is a ranking input. Reviews without replies sit at zero engagement signal. We draft a reply in your voice within a day, you approve, we post.

We skip

Buying or soliciting fake reviews

Google's spam team catches review schemes more often than agencies admit. We never solicit, never buy, never write reviews on your behalf.

We do

LocalBusiness schema on every relevant page

Geo coordinates, areaServed arrays, OpeningHoursSpecification, Service nested types. The schema Google actually parses for local rank, not just the marketing summary.

We skip

GBP Q&A management

Google sunset the Q&A feature in late 2025 (API removed November 2025). Any agency still selling Q&A management is billing for something that no longer exists.

We do

NAP audits across the citation graph

We track 47 sources and reconcile any mismatch quarterly. One wrong phone number on Apple Maps can suppress you in a whole metro.

We skip

"500 citations for $99"

Bulk-spam citation packages get the same automated submission flagged across hundreds of profiles. Google trusts the spammy directories less every year.

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