Terms of Service.

These Terms of Service (the "Terms") are a binding agreement between you (the "Customer") and ConceptSEO ("we", "us", "our"). By creating an account, subscribing, or otherwise using the Service, you agree to these Terms. If you are entering into this agreement on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.

1. Definitions

"Service" means the ConceptSEO platform at seo.concept211.com, including the dashboard, AI analyses, recommendations, reports, billing portal, and the manual implementation work performed by ConceptSEO personnel on a Customer's domain. "Customer Property" means the websites, domains, accounts, content, code, and data the Customer owns or is otherwise authorized to grant access to. "Access Credentials" means any usernames, passwords, API keys, OAuth tokens, SSH/SFTP keys, hosting control panel logins, CMS admin logins, DNS provider logins, Google Analytics / Search Console / Business Profile access, Google Ads access, or other authentication artifacts that the Customer provides or authorizes to enable our work. "Authorized User" means an individual to whom the Customer grants login access to the Service.

2. The service

Subject to these Terms, we will provide the Service on a recurring monthly basis for each domain the Customer subscribes. Services include automated AI analyses, recommendations, branded reports, and hands-on implementation work performed by us against the Customer Property using the Access Credentials supplied. The Service does not include legal advice, accounting advice, web development unrelated to SEO recommendations, content writing beyond the scope of routine on-page optimization, or any deliverable not expressly listed on our pricing page at seo.concept211.com/pricing.

3. Customer warranties

The Customer represents and warrants, on each day they use the Service, that:

• They are the legal owner of, or have explicit written authorization from the legal owner of, every domain, website, Google account, hosting account, CMS install, and other resource for which they grant us access;
• The Access Credentials they provide were lawfully obtained and they are authorized to share them with a third-party service provider;
• Their use of the Service complies with all applicable laws, including but not limited to anti-spam, consumer-protection, intellectual-property, data-protection, and computer-fraud laws;
• Their websites do not host, link to, or promote content that is illegal under U.S. federal law or the law of any state in which the website is offered;
• They will maintain their own independent backups of any Customer Property they consider valuable;
• They have the corporate / personal authority to enter into this agreement.

If any of these warranties become untrue, the Customer will notify us within five (5) business days and we may suspend or terminate the Service.

4. Access Credentials

4.1 Customer responsibility

The Customer is solely responsible for the legal authority to share, and the consequences of sharing, every Access Credential they provide. The Customer is responsible for revoking those credentials when this agreement terminates. We are not a fiduciary, agent, or escrow holder of the Customer's credentials.

4.2 Permitted use

We will use Access Credentials only to: (a) perform the agreed Service for the specific domain(s) the Customer has subscribed; (b) diagnose technical issues; and (c) generate the analyses, recommendations, and reports the Service is contracted to produce. We will not use Access Credentials to access systems unrelated to the subscribed domain(s) or to take any action the Customer has not implicitly authorized as part of the Service.

4.3 Storage and protection

Access Credentials provided by the Customer are stored encrypted at rest using industry-standard symmetric encryption (AES-256-GCM) and are decrypted only at the moment of use. We do not export, share, sell, or otherwise transfer Access Credentials to any party outside of ConceptSEO personnel and the specific subprocessors necessary to perform the Service (e.g., the hosting provider on which our Service runs). We do not log Access Credential values.

4.4 Customer's right to revoke

The Customer may revoke any Access Credential at any time, by any means available to them (changing the password, removing our IP from an allowlist, removing our Google user from a property, etc.). Revoking Access Credentials may degrade or halt the Service for the affected domain, and the Customer remains liable for the subscription fee through the end of the current billing period.

4.5 Termination clean-up

Upon termination, we will purge Access Credentials from our active systems within thirty (30) days. Encrypted backups retained for disaster recovery may contain the credentials for an additional sixty (60) days before they too are overwritten. The Customer is responsible for rotating all credentials they shared with us as part of their own termination process — this is the only way for the Customer to be certain we no longer have access.

5. Account security

The Customer is responsible for the security of their ConceptSEO account login and for all activity that occurs under it. The Customer must: (a) use a strong, unique password; (b) keep their dashboard credentials confidential; (c) notify us immediately at seo@concept211.com of any unauthorized access. We are not liable for losses caused by the Customer's failure to maintain account security.

6. AI features & results

The Service uses large language models and other machine-learning systems to produce analyses, recommendations, and content drafts. AI outputs are suggestions only, may contain errors or omissions, and are not a substitute for the Customer's independent judgment, legal review, or technical review prior to implementation. The Customer reviews and approves the work we perform on their behalf. We make no warranty or representation as to specific search-ranking outcomes, traffic outcomes, conversion outcomes, or revenue outcomes. SEO results depend on factors outside our control, including search-engine algorithm changes, competitor activity, content quality, the Customer's product, and broader market conditions.

7. Data ownership

The Customer retains all right, title, and interest in and to Customer Property and any data they provide to or generate through the Service. We claim no ownership of the Customer's websites, content, analytics data, or any deliverable produced for them. The Customer grants us a limited, non-exclusive license to use Customer Property and Access Credentials solely to provide the Service. We may use aggregated, anonymized usage data (with no Customer or Customer Property identifier) to improve the Service.

8. Service availability

We will use commercially reasonable efforts to maintain availability of the Service but do not guarantee any specific uptime, SLA, or response time. The Service may be temporarily unavailable for scheduled maintenance, emergency maintenance, infrastructure changes, or upstream provider outages (including but not limited to Google, Anthropic, OpenAI, Cloudflare, AWS, GoDaddy, Stripe, Resend). We are not liable for any loss arising from such unavailability.

9. Billing & cancellation

• Subscriptions are billed in advance, monthly, at the rate listed on our pricing page at the time of subscription ($200 per domain as of the effective date of these Terms).
• Billing is processed by Stripe, Inc. The Customer's payment method will be charged automatically on the same day each month.
• Google Ads management, if added, is billed separately at 10% of the prior month's actual Google Ads spend (as reported by Google Ads), invoiced through Stripe after each billing period.
• The Customer may cancel any subscription at any time through the self-serve billing portal accessible from their dashboard. Cancellation takes effect at the end of the then-current billing period. The Customer retains access through that date.
• All payments are non-refundable except as expressly stated in these Terms or where required by law. We do not pro-rate partial months.
• If a payment fails, we will retry per Stripe's smart retry schedule. After three failed retries, the subscription will be canceled and access will be suspended.
• We may change pricing on thirty (30) days' notice to the Customer's email address on file. Existing subscriptions continue at the prior price until the end of the then-current billing period.

10. Customer indemnification

The Customer will defend, indemnify, and hold harmless ConceptSEO, its owners, officers, employees, contractors, and agents from and against any and all third-party claims, actions, proceedings, losses, damages, fines, penalties, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) the Customer's breach of any warranty, representation, or covenant in these Terms; (b) the Customer's lack of authority to grant access to any Customer Property or Access Credential; (c) any claim by an actual owner of Customer Property that the Customer was not authorized to share it with us; (d) the Customer's violation of any law, regulation, or third-party right (including intellectual-property rights); (e) any content, products, or services hosted on the Customer's website. We will provide prompt notice of any claim and, at the Customer's expense, cooperate in the defense. The Customer may not settle any claim without our prior written consent if the settlement imposes any obligation, admission, or restriction on us.

11. Disclaimers

The Service is provided "as is" and "as available," with all faults, and without warranty of any kind. To the maximum extent permitted by law, ConceptSEO disclaims all warranties, express, implied, or statutory, including without limitation any warranty of merchantability, fitness for a particular purpose, accuracy, completeness, title, non-infringement, quiet enjoyment, system integration, or freedom from computer viruses or other harmful code. ConceptSEO does not warrant that the Service will be uninterrupted, error-free, or secure; that defects will be corrected; or that the Service or any related infrastructure is free of harmful components.

12. Limitation of liability

To the maximum extent permitted by law: (a) in no event will ConceptSEO be liable to the Customer or any third party for any indirect, incidental, consequential, special, exemplary, or punitive damages, including without limitation lost profits, lost revenue, lost goodwill, business interruption, loss of data, or cost of substitute services, whether based in contract, tort (including negligence), strict liability, or any other legal theory, even if ConceptSEO has been advised of the possibility of such damages; and (b) ConceptSEO's aggregate liability for all claims arising out of or related to the Service or these Terms is capped at the lesser of (i) the total fees actually paid by the Customer to ConceptSEO during the three (3) months immediately preceding the event giving rise to the claim, or (ii) one thousand U.S. dollars ($1,000). The Customer acknowledges that the fees reflect this allocation of risk and that ConceptSEO would not enter into this agreement without these limitations.

13. Termination

Either party may terminate this agreement at any time. The Customer terminates by canceling all active subscriptions through the billing portal. ConceptSEO may terminate immediately, with or without notice, if the Customer: (a) breaches any material term of this agreement; (b) fails to pay; (c) provides Access Credentials we reasonably believe they were not authorized to share; (d) uses the Service for unlawful purposes; (e) becomes insolvent or files for bankruptcy. On termination, the Customer's access to the Service ends, and the data-handling provisions in Section 4.5 apply.

14. Force majeure

Neither party will be liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, pandemic, fire, flood, earthquake, internet or telecommunications failures, denial-of-service attacks, or failures of upstream providers.

15. Governing law & venue

These Terms are governed by the laws of the State of Florida, U.S.A., without regard to conflict-of-laws principles. Subject to Section 16, the state and federal courts located in Seminole County, Florida have exclusive jurisdiction and venue for any judicial proceeding arising out of or related to these Terms, and the parties consent to personal jurisdiction in those courts.

16. Dispute resolution / arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules then in effect, by a single arbitrator. The arbitration will be held in Seminole County, Florida (or remotely, at the Customer's election). The arbitrator's decision will be final and may be entered in any court of competent jurisdiction.

The parties waive any right to a jury trial. The parties also waive any right to participate in a class action, class arbitration, or representative proceeding against ConceptSEO. Each party will bear its own costs except as the arbitrator may award. Either party may seek injunctive relief in court for misuse of intellectual property or violation of confidentiality without first arbitrating.

The Customer may opt out of this arbitration provision by sending written notice to seo@concept211.com within thirty (30) days of first accepting these Terms.

17. Changes to terms

We may update these Terms from time to time. Material changes will be announced by email to the address on file at least thirty (30) days before they take effect. Non-material changes (typos, clarifications, updates to subprocessor lists) take effect on posting. Continued use of the Service after the effective date of a change constitutes acceptance.

18. Miscellaneous

Entire agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between the parties and supersede any prior agreements, oral or written.

Severability. If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full effect.

No waiver. A party's failure to enforce any provision is not a waiver of that or any other provision.

Assignment. The Customer may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of substantially all our assets.

No agency. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between the parties.

Survival. Sections 3, 4.5, 7, 10, 11, 12, 15, 16, and 18 survive termination.

19. Contact

For questions about these Terms, contact us at seo@concept211.com.

ConceptSEO · Orlando, Florida, USA