PPC priced like it should be.
No base fee. No setup fee. 10% of your monthly ad spend, billed after the fact based on what Google actually charged you. Cross-correlated with your SEO + GA4 data so we never bid against your free traffic.
How do you price Google Ads for a small budget?
We charge 10% of your monthly ad spend, billed after the fact based on what Google actually charged you, with no base fee, no setup fee, and no minimum. Most PPC shops charge 15 to 20% of spend, so at the levels small businesses actually run, from $1,000 to $25,000 a month, you keep roughly 44% more of your budget. Google Ads management is an add-on that needs an active $200 a month SEO subscription on the same domain, because we pull your organic data first and point paid spend only where it adds incremental clicks. Here is the math at common monthly spend.
Google Ads management at common monthly spend
What ad metrics do we report on?
Every managed account is tracked on the numbers that decide whether paid spend pays off: average Quality Score, currently 8.1 across tracked keywords, impression share at 78%, and average ROAS of 3.6x. We check the account every weekday for spend pacing, conversion drops, sudden CPC spikes, and ad disapprovals, so problems get caught the day they happen instead of at month end. Underneath sits cross-channel attribution: we pull Search Console and GA4 data first, then point paid spend at the queries where organic is weakest, so every paid click adds incremental traffic. Search-term mining, negative-keyword pruning, Quality Score recovery, and landing-page alignment all run on top of those numbers.
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