// Google Ads management · 10% of spend

PPC priced like it should be.

No base fee. No setup fee. 10% of your monthly ad spend, billed after the fact based on what Google actually charged you. Cross-correlated with your SEO + GA4 data so we never bid against your free traffic.

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How do you price Google Ads for a small budget?

We charge 10% of your monthly ad spend, billed after the fact based on what Google actually charged you, with no base fee, no setup fee, and no minimum. Most PPC shops charge closer to 18% of spend, so at the levels small businesses actually run, from $1,000 to $25,000 a month, you keep roughly 44% more of your budget. Google Ads management is an add-on that needs an active $500 a month SEO subscription on the same domain, because we pull your organic data first and point paid spend only where it adds incremental clicks. Here is the math at common monthly spend.

ConceptSEO = 10% of spend. Typical agency = 18% of spend (a stated comparison assumption, not a measured survey. See the method note below.).
ConceptSEO Google Ads management fee compared with a typical agency fee, at five common levels of monthly ad spend. ConceptSEO charges 10% of spend; the agency column assumes 18% of spend.
Monthly ad spend ConceptSEO fee Typical agency fee You keep
$1,000 $100 $180 $8044%
$2,500 $250 $450 $20044%
$5,000 $500 $900 $40044%
$10,000 $1,000 $1,800 $80044%
$25,000 $2,500 $4,500 $2,00044%
No setup, no minimum, no base retainer. We bill after the fact based on what Google actually charged you, not on what we budgeted to spend.

What does the fee actually include?

Every row below is a term stated elsewhere on this page. Blank means we do not have a defensible figure for it, not zero.
ConceptSEO Google Ads billing terms compared with typical agency terms. Blank cells indicate no defensible figure rather than a value of zero.
Term ConceptSEO Typical agency
Management fee 10% of spend 18% of spend
Base retainer None
Setup fee None
Minimum ad spend None
Billing basis In arrears, on spend Google actually charged
Requires an SEO subscription Yes, at $500/mo per domain
The agency column is left blank on every row where we would be characterising other firms' terms without a source. The one agency figure we do state, 18% of spend, is a comparison assumption and is labelled as one.
// what we run on your account

What ad metrics do we report on?

Every managed account is tracked on the numbers that decide whether paid spend pays off: Quality Score and its three components per keyword, impression share, cost per real enquiry, and how much of the budget goes to search terms that never convert. The account is checked daily for ad disapprovals, campaigns that have stopped converting, and budget drifting past what you approved, so problems get caught in days instead of at month end. Underneath sits cross-channel attribution: we pull Search Console data first, so we can tell you when you are paying for a query you already rank first for, and when a query you rank badly for has an audience worth buying. Search-term mining, negative-keyword pruning, Quality Score recovery, and landing-page alignment all run on top of those numbers.

Cross-channel attribution
SEO + paid

We see what organic already wins

Most agencies bid on keywords you already rank #1 for organically. We pull your Search Console + GA4 data first, then point paid spend at the queries where organic is weakest, so every paid click adds incremental traffic.
Daily monitoring
Live

Account checked every weekday

Spend pacing, conversion drops, sudden CPC spikes, disapprovals. Caught the day they happen, not at the end of the month when the report goes out.
// what the daily check looks for
Ads Google has disapproved, reported with its own policy reason
Campaigns that were producing enquiries and stopped
Search terms taking real money and never converting
Budgets drifting past the monthly figure you approved
Quality Score and its three components, per keyword
Search-term mining
Weekly

New keywords surfaced

Every converting search term reviewed. Winners promoted to exact-match, up to three a week so one bad read cannot reshape a campaign.
3max new exact-match / week
Negative pruning
Weekly

Wasted spend removed

Search-term reports mined for off-topic clicks. A term has to have cost real money, been clicked repeatedly, and converted zero times before it is blocked.
3conditions before a term is blocked
Quality Score
Per keyword

Tracked per keyword

Ad relevance, expected CTR and landing-page experience are scored separately. Landing-page experience is the one your SEO subscription can actually fix, because the page is on your own site.
3components scored, not one number
Paid and organic, compared
Weekly

Both directions, not just one

We flag every query you are paying for while already ranking at the top for it, with the exact spend attached. And the reverse: queries you appear for but rank too low to earn the click, where paid adds reach instead of duplicating it. Both go to you with the numbers, because ranking first does not always mean the paid click was wasted.
2directions checked, both reported
Landing-page optimization · shared with SEO
Compounds

Pages tuned for both organic and paid intent

The same landing page often serves organic and paid traffic. We tune it once, for both. Faster pages, clearer copy, schema that helps PPC Quality Score and AI Overview citation at the same time. This is the part where the bundled SEO subscription pays off.
1
One page, three payoffsThe same rebuild serves organic, paid and AI citation
OrganicBetter rankings
PaidHigher Quality Score
GEOMore citations

Do I need an SEO subscription as well?

Google Ads management is an add-on. It requires an active $500/mo SEO subscription on the same domain. The two work together by design: we pull the organic data first, then decide where paid actually adds incremental clicks. Queries where the site already holds a top-three organic position rarely need paid support, so the budget goes to the terms organic is not reaching yet. It is also why the reporting cross-references Search Console and Ads in one weekly view instead of treating them as separate channels with separate stories. The organic half of that picture is what the CarSnipe case study documents week by week. For the wider question of who runs the channel, read managed subscription versus agency versus in-house. See full pricing →
// Method

Where these figures come from

Both tables on this page are computed at render time from one configuration file, not typed into the markup. That is deliberate: the rows are sums that contain the fee, so a hardcoded row would survive a find-and-replace on the fee and quietly keep quoting a number we no longer charge.

  • The 10% management fee is our published rate and the same value that generates the invoice. It is a term of the service, not an estimate.
  • The 18% typical-agency fee is a stated comparison assumption. We have not run a survey of agency pricing, so treat it as the benchmark we are comparing against rather than a measured market rate. Every other agency cell in the terms table is left blank for the same reason.
  • No account-performance figures appear on this page, and that is on purpose. An earlier version showed an average Quality Score, an impression share and a ROAS multiple. None came from a measurement, and ROAS cannot be produced at all for lead-generation clients, because there is no transaction revenue to divide by spend. They were removed rather than re-sourced. If you see a percentage here, it is a pricing term.

Figures last reviewed . That date tracks the two files that decide every number here, this page and the rate card, so it moves when the figures move and not when the site is redeployed.

You may republish either table with attribution and a link to https://seo.concept211.com/google-ads. The block below is ready to paste and already carries the source line.

Embed this table
<table> <caption>Google Ads management fee at common monthly spend. ConceptSEO 10% of spend vs an assumed 18% agency fee</caption> <thead> <tr><th scope="col">Monthly ad spend</th><th scope="col">ConceptSEO fee</th><th scope="col">Typical agency fee</th><th scope="col">You keep</th></tr> </thead> <tbody> <tr><th scope="row">$1,000</th><td>$100</td><td>$180</td><td>$80</td></tr> <tr><th scope="row">$2,500</th><td>$250</td><td>$450</td><td>$200</td></tr> <tr><th scope="row">$5,000</th><td>$500</td><td>$900</td><td>$400</td></tr> <tr><th scope="row">$10,000</th><td>$1,000</td><td>$1,800</td><td>$800</td></tr> <tr><th scope="row">$25,000</th><td>$2,500</td><td>$4,500</td><td>$2,000</td></tr> </tbody> </table> <p>Source: <a href="https://seo.concept211.com/google-ads">Google Ads management pricing, ConceptSEO</a>, last reviewed 18 August 2026.</p>
// Provenance

Cite this page

Every fee figure on this page is computed at render time from ConceptSEO's own rate card, so the tables and the invoice cannot disagree. The 18% typical-agency comparison is a stated assumption rather than a surveyed market rate, and no account-performance percentages are published here at all. Figures are read from ConceptSEO's published rate card in config/pricing.php and were last checked on 18 August 2026.

You may republish these figures with attribution and a link to https://seo.concept211.com/google-ads.

Plain text
ConceptSEO. "Google Ads management pricing." Last updated 18 August 2026. https://seo.concept211.com/google-ads
HTML link
<a href="https://seo.concept211.com/google-ads">Google Ads management pricing</a> — ConceptSEO, last updated 18 August 2026

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