// Google Ads management · 10% of spend

PPC priced like it should be.

No base fee. No setup fee. 10% of your monthly ad spend, billed after the fact based on what Google actually charged you. Cross-correlated with your SEO + GA4 data so we never bid against your free traffic.

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What it costs vs the agencies.

Most PPC shops charge 15 to 20% of monthly spend. We charge 10. No base fee, no setup fee, no surprise line items. Here is the math at the spend levels small businesses actually run.

Google Ads management at common monthly spend

ConceptSEO = 10% of spend. Typical agency = 18% of spend (industry average for small accounts).
Monthly ad spend
ConceptSEO fee
Typical agency fee
You keep
$1,000
$100
$180
$8044%
$2,500
$250
$450
$20044%
$5,000
$500
$900
$40044%
$10,000
$1,000
$1,800
$80044%
$25,000
$2,500
$4,500
$2,00044%
No setup, no minimum, no base retainer. We bill after the fact based on what Google actually charged you, not on what we budgeted to spend.
// what we run on your account

The daily work behind better paid clicks.

Search-term mining, negative-keyword pruning, Quality Score recovery, landing-page alignment. Cross-referenced with your organic data so paid spend goes where organic is weakest.

Cross-channel attribution
SEO + paid
We see what organic already wins
Most agencies bid on keywords you already rank #1 for organically. We pull your Search Console + GA4 data first, then point paid spend at the queries where organic is weakest, so every paid click adds incremental traffic.
Daily monitoring
Live
Account checked every weekday
Spend pacing, conversion drops, sudden CPC spikes, disapprovals. Caught the day they happen, not at the end of the month when the report goes out.
0
Avg QS · / 10
0%
Imp. share
0
Avg ROAS
// caught this week
MonConversion drop on Brand campaign, paused match-type expansion
TueCPC spike on "service near me" (+38%) — added 2 negatives
WedQS dropped to 6 on 4 keywords — landing-page rewrite shipped
ThuDisapproval on 2 ads — phrasing tightened, re-submitted
Search-term mining
Weekly
New keywords surfaced
Every converting search term reviewed. Winners promoted to exact-match.
+6new exact-match / week
Negative pruning
Weekly
Wasted spend removed
Search-term reports mined for off-topic clicks. Negatives pushed campaign-wide.
−14%wasted spend · first 60 days
Quality Score
8.1 avg
Tracked per keyword
Ad relevance, expected CTR, landing-page experience. Each component scored, each weakness fixed.
0
8.1 avg Quality Scoreacross tracked keywords on managed accounts.
No bid against yourself
Rule
Skip queries you own organically
If you rank #1 organically and competition is thin, paid clicks cannibalize free ones. We exclude those queries from your campaigns.
−22%queries excluded · typical account
Landing-page optimization · shared with SEO
Compounds
Pages tuned for both organic and paid intent
The same landing page often serves organic and paid traffic. We tune it once, for both. Faster pages, clearer copy, schema that helps PPC Quality Score and AI Overview citation at the same time. This is the part where the bundled SEO subscription pays off.
0
Avg conversion liftAfter landing-page rebuild on managed accounts
OrganicBetter rankings
PaidHigher Quality Score
GEOMore citations
Google Ads management is an add-on. It requires an active $200/mo SEO subscription on the same domain. The two work together by design: we pull the organic data first, then decide where paid actually adds incremental clicks. See full pricing →

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