Long-form writing on SEO, GEO, and what actually works.
No 800-item checklists. No regurgitated "Google says..." takes. The honest playbook from a team that ships every Monday through Friday, starting with our honest weekly SEO routine and what a managed subscription costs next to an agency or a hire.
How to earn citations in AI search: a practical guide
Getting named as a source in ChatGPT, Perplexity, and AI Overviews comes down to a short list of mostly technical work. Here is what actually decides whether an engine quotes your page or a competitor's.
Why scaled AI content fails, and what crawl economics tell you to do instead
Publishing hundreds of AI-written pages usually spikes and then flattens. The reason is not a penalty, it is economics: Google spends crawl effort where it expects value, and mass content has not earned it.
GEO citation tracking: how to tell if AI engines actually cite you
AI engines answer questions by citing sources. GEO citation tracking is how you find out whether your pages are the sources they name, and whether last month's work moved that number.
What weekly AI-driven SEO actually delivers: first-hand GEO and ranking results
First-hand numbers from the domains we run: what eight weekly AI analyses plus same-week implementation add up to, what GEO really requires, and the honest limits.
How AI Overviews actually pick which sites to cite (2026)
Google's AI Overviews aren't random. They have a citation pattern, and once you see it, you can engineer your pages to land in the box.
GEO SEO vs classic SEO: what changed in 2026
GEO SEO is not a rebranding. Optimizing for AI engines and optimizing for Google overlap on the basics but diverge on what actually wins the citation.
The honest weekly SEO routine: what shipping every week actually looks like
A real Monday-to-Friday breakdown of an SEO program that ships weekly instead of monthly. The math on what actually gets done.
Schema markup that still matters after the FAQPage deprecation
Google deprecated FAQ and HowTo rich results. Here's what schema types still earn placements, and which to stop bothering with.
Local SEO for small businesses: a no-fluff playbook
Forget the 80-item checklists. The four things that actually decide whether your business shows up in the local 3-pack.
What does ConceptSEO cover in its weekly analyses?
Every managed domain gets the same set of analyses run automatically each Monday morning, and the writing collected here explains the thinking behind them. Technical SEO covers crawlability and indexation. Image Audit finds oversized and unoptimised assets. PageSpeed Review tracks Core Web Vitals against field data. Schema Audit validates structured data. Content Strategy reads Search Console queries for gaps. Internal Linking maps where equity is stranded. GEO Analysis scores how quotable each page is to AI engines. Local SEO reviews the Google Business Profile and map-pack signals for businesses that serve an area. Findings are triaged the same day and the fixes ship before Friday.
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