Long-form writing on SEO, GEO, and what actually works.
No 800-item checklists. No regurgitated "Google says..." takes. The honest playbook from a team that ships every Monday through Friday, starting with our honest weekly SEO routine and what a managed subscription costs next to an agency or a hire.
Subject-object entity order changes what AI answers say, and what to do about it
Google Research published a paper showing that large models encode 95 to 98 percent of the facts tested but cannot always retrieve them, and that questions asked in the reverse of the order a fact was learned are the hardest. We went looking for that pattern in our own writing. What we found first was that we barely state facts about ourselves at all.
The GEO Ranking Ledger: 21 weeks of interventions across a live portfolio, and which ones actually moved the score
Across 11 sites and 21 weeks, 2,331 recommendations were generated and 2,035 completed. Weeks containing completed work gained an average of 2.01 points against 0.51 for weeks without. The gap holds in six dimensions of seven, and fails completely for internal links, where 14 completed items on one site moved the score by nothing at all. Now with time-to-effect: a median 1.9 weeks from shipping a fix to a sustained gain, measured against a no-work control.
AI's heaviest users lean on Google more, not less: what our own portfolio data shows
A July 2026 eMarketer survey found the heaviest AI users search Google more than everyone else, not less. We tested that against crawler logs and session data from the eight domains we run, and the split between who crawls and who actually sends traffic is wider than expected.
AI Answer Citability Scorer: check if a passage is quotable by AI search
A free browser tool that scores how quotable a passage is by ChatGPT, Perplexity, and Google AI Overviews, checking length, information density, self-containment, and answer-first shape.
The AI Search Citation Benchmark: Which Sources ChatGPT, Perplexity, and Google AI Mode Actually Cite for SEO Queries (2026)
A first-party benchmark of what ChatGPT, Perplexity, and Google AI Mode cite for SEO and GEO buyer queries in 2026.
What Google's AI-Search Click Number Actually Means for Small Sites
Google put a number on AI-search clicks without releasing the data behind it. Here is what that unverifiable figure really implies for a small site, using the impressions-up, clicks-flat pattern in our own Search Console, and what to measure instead.
How to earn citations in AI search: a practical guide
Getting named as a source in ChatGPT, Perplexity, and AI Overviews comes down to a short list of mostly technical work. Here is what actually decides whether an engine quotes your page or a competitor's.
Why scaled AI content fails, and what crawl economics tell you to do instead
Publishing hundreds of AI-written pages usually spikes and then flattens. The reason is not a penalty, it is economics: Google spends crawl effort where it expects value, and mass content has not earned it.
GEO citation tracking: how to tell if AI engines actually cite you
AI engines answer questions by citing sources. GEO citation tracking is how you find out whether your pages are the sources they name, and whether last month's work moved that number.
What does ConceptSEO cover in its weekly analyses?
Every managed domain gets the same set of analyses run automatically each Monday morning, and the writing collected here explains the thinking behind them. Technical SEO covers crawlability and indexation. Image Audit finds oversized and unoptimised assets. PageSpeed Review tracks Core Web Vitals against field data. Schema Audit validates structured data. Content Strategy reads Search Console queries for gaps. Internal Linking maps where equity is stranded. GEO Analysis scores how quotable each page is to AI engines. Local SEO reviews the Google Business Profile and map-pack signals for businesses that serve an area. Findings are triaged the same day and the fixes ship before Friday.
Just tell us
your domain.
Free audit in your inbox in about 5 minutes. Like what you see? Subscribe and you're live in 72 hours. No deck, no sales call.