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// case study · Crypto education

A niche crypto guide, on a weekly cadence.

hyperliquidguide.com onboarded Mar 2026 · 27 weeks live · flat $500/mo
B
Current Health Score (88) Composite across eight scan types: technical, content, GEO/AI, schema, images, local, competitor, and Search Console trend.
// the brief

What was holding this site back?

The content was solid but the technical layer wasn't earning its keep: no programmatic comparison pages, thin internal linking, and content shaped for humans without the passage-level structure that AI engines lift when they cite. The brief was the same loop, every week: scan, triage, ship, report.

Hyperliquid Guide is an independent guide covering the Hyperliquid DEX, written by an active trader and bot developer since 2016. The site is free, monetized through a referral that gives readers a 4% lifetime fee discount unavailable directly from Hyperliquid. The audience is cryptocurrency traders ranging from beginners curious about on-chain perpetuals to experienced traders looking for fee optimization.

Industry
Crypto education
On the program
27 weeks · since Mar 2026
Plan
$500 / month, flat
// the work

What did we change, and in what order?

01
Programmatic comparison pages. A template for high-intent "X vs Y" queries (hyperliquid vs dydx, hyperliquid vs gmx, hyperliquid vs aevo). Every page has a unique data table and feature matrix instead of recycled copy.
02
Schema markup, sitewide. Article, FAQPage, BreadcrumbList, and Organization JSON-LD on every page. FAQPage specifically — Perplexity and ChatGPT lift FAQ answers almost verbatim when they cite a source, even after Google sunset the rich-result display.
03
Internal linking restructure. Every pillar page now links to 8–12 related guides with descriptive anchor text. Deepest page sits closer to the homepage than before, so PageRank actually reaches the long-tail content.
04
GEO optimization for ChatGPT and Perplexity. Intros rewritten into passage-level answers: one-sentence definition, one paragraph of context, one bulleted list of specifics. These are the exact shapes the engines lift when they cite.
05
Core Web Vitals + Search Console hygiene. Mobile LCP currently at 3.623s; CLS at 0.000. Every new page pushed to IndexNow (397 URLs submitted to date) so Bing indexes within 24h while we wait on Google's crawl schedule.
// where we are right now

27 weeks in, what actually changed?

The work is compounding, though Search Console history is shallow because the engagement is young — we'll add organic-traffic deltas to this page as the window grows. Numbers pulled live from our recommendation tracker, Search Console, and PageSpeed Insights, read on 11 September 2026.

These results are for
hyperliquidguide.com
757
Recommendations shipped
15 in the last 7 days
B (88)
Current Health Score
composite across 8 scan types
114,286
Organic clicks
since Mar 2026 · 2,062,874 impressions
397
URLs pushed to IndexNow
Bing + Yandex coverage
// where they started vs where they are
From 2 organic clicks a week to 8,923.
Measured against the 30 days before Hyperliquid Guide joined ConceptSEO (Feb 6–Mar 7) · 757 fixes shipped across 27 weeks
Before ConceptSEO
2
organic clicks / week
Now
8,923
organic clicks / week
Impressions / week
120,883
▲ +28,972% since start
Working together
27 wks
since March 2026
Feb 6–Mar 7 — 2 clicks/wk Aug 12–Sep 8 — 8,923 clicks/wk
// results summary

Since Mar 2026, Hyperliquid Guide has run ConceptSEO's weekly cadence for 27 weeks. In that window we shipped 757 recommendations across technical, content, schema, and GEO work, and the site now holds a Health Score of B (88/100). Organic clicks went from 2 a week to 8,923, measured against the 30 days before joining. Every figure here comes live from our recommendation tracker, Search Console, and PageSpeed Insights, not estimated.

Want this on your site? We would start with a free audit that maps your highest-impact fixes, then ship them week by week. Send my free audit.

Written and maintained by @Concept211 16 live domains · 3,448 recommendations shipped
// recommendations by category
Authority
1
Content
284
E-E-A-T
4
Internal links
63
SEO
186
Strategy
1
Technical
212
UX
6
"

Same loop every week: scan, triage, ship, report. Nothing was a single breakthrough; the compounding does the work.

— ConceptSEO weekly retro
// More proof

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