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// case study · Crypto education

A niche crypto guide, on a weekly cadence.

hyperliquidguide.com onboarded Mar 2026 · 21 weeks live · flat $200/mo
A
Current Health Score (95) Composite across eight scan types: technical, content, GEO/AI, schema, images, local, competitor, and Search Console trend.
// the brief

Independent DEX guide, written by a trader.

Hyperliquid Guide is an independent guide covering the Hyperliquid DEX, written by an active trader and bot developer since 2016. The site is free, monetized through a referral that gives readers a 4% lifetime fee discount unavailable directly from Hyperliquid. The audience is cryptocurrency traders ranging from beginners curious about on-chain perpetuals to experienced traders looking for fee optimization.

When we onboarded the domain, the content was solid but the technical layer wasn't earning its keep: no programmatic comparison pages, thin internal linking, and content shaped for humans without the passage-level structure that AI engines lift when they cite. The brief was the same loop, every week: scan, triage, ship, report.

Industry
Crypto education
On the program
21 weeks · since Mar 2026
Plan
$200 / month, flat
// the work

What we've shipped, in this order.

01
Programmatic comparison pages. A template for high-intent "X vs Y" queries (hyperliquid vs dydx, hyperliquid vs gmx, hyperliquid vs aevo). Every page has a unique data table and feature matrix instead of recycled copy.
02
Schema markup, sitewide. Article, FAQPage, BreadcrumbList, and Organization JSON-LD on every page. FAQPage specifically — Perplexity and ChatGPT lift FAQ answers almost verbatim when they cite a source, even after Google sunset the rich-result display.
03
Internal linking restructure. Every pillar page now links to 8–12 related guides with descriptive anchor text. Deepest page sits closer to the homepage than before, so PageRank actually reaches the long-tail content.
04
GEO optimization for ChatGPT and Perplexity. Intros rewritten into passage-level answers: one-sentence definition, one paragraph of context, one bulleted list of specifics. These are the exact shapes the engines lift when they cite.
05
Core Web Vitals + Search Console hygiene. Mobile LCP currently at 2.551s; CLS at 0.000. Every new page pushed to IndexNow (336 URLs submitted to date) so Bing indexes within 24h while we wait on Google's crawl schedule.
// where we are right now

21 weeks in, compounding.

These numbers are pulled live from our recommendation tracker, Search Console, and PageSpeed Insights. Search Console history is shallow because the engagement is young — we'll add organic-traffic deltas to this page as the window grows.

hyperliquidguide.com logo
These results are for
hyperliquidguide.com
585
Recommendations shipped
48 in the last 7 days
A (95)
Current Health Score
composite across 8 scan types
47,227
Organic clicks
since Mar 2026 · 1,210,334 impressions
336
URLs pushed to IndexNow
Bing + Yandex coverage
// where they started vs where they are
From 2 organic clicks a week to 8,416.
Measured against the 30 days before Hyperliquid Guide joined ConceptSEO (Feb 6–Mar 7) · 585 fixes shipped across 21 weeks
Before ConceptSEO
2
organic clicks / week
Now
8,416
organic clicks / week
Impressions / week
138,309
▲ +33,163% since start
Working together
21 wks
since March 2026
Feb 6–Mar 7 — 2 clicks/wk Jun 27–Jul 24 — 8,416 clicks/wk
// results summary

Since Mar 2026, Hyperliquid Guide has run ConceptSEO's weekly cadence for 21 weeks. In that window we shipped 585 recommendations across technical, content, schema, and GEO work, and the site now holds a Health Score of A (95/100). Organic clicks went from 2 a week to 8,416, measured against the 30 days before joining. Every figure here comes live from our recommendation tracker, Search Console, and PageSpeed Insights, not estimated.

Want this on your site? We would start with a free audit that maps your highest-impact fixes, then ship them week by week. Send my free audit.

// recommendations by category
Authority
1
Content
238
E-E-A-T
3
Internal links
15
SEO
163
Strategy
1
Technical
158
UX
6
"

Same loop every week: scan, triage, ship, report. Nothing was a single breakthrough; the compounding does the work.

— ConceptSEO weekly retro

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