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// case study · Crypto education

A niche crypto guide, ten weeks of weekly cadence.

hyperliquidguide.com onboarded Mar 2026 · 13 weeks live · flat $200/mo
A
Current Health Score (92) Composite across eight scan types: technical, content, GEO/AI, schema, images, local, competitor, and Search Console trend.
// the brief

Independent DEX guide, written by a trader.

Hyperliquid Guide is an independent guide covering the Hyperliquid DEX, written by an active trader and bot developer since 2016. The site is free, monetized through a referral that gives readers a 4% lifetime fee discount unavailable directly from Hyperliquid. The audience is cryptocurrency traders ranging from beginners curious about on-chain perpetuals to experienced traders looking for fee optimization.

When we onboarded the domain, the content was solid but the technical layer wasn't earning its keep: no programmatic comparison pages, thin internal linking, and content shaped for humans without the passage-level structure that AI engines lift when they cite. The brief was the same loop, every week: scan, triage, ship, report.

Industry
Crypto education
On the program
13 weeks · since Mar 2026
Plan
$200 / month, flat
// the work

What we've shipped, in this order.

01
Programmatic comparison pages. A template for high-intent "X vs Y" queries (hyperliquid vs dydx, hyperliquid vs gmx, hyperliquid vs aevo). Every page has a unique data table and feature matrix instead of recycled copy.
02
Schema markup, sitewide. Article, FAQPage, BreadcrumbList, and Organization JSON-LD on every page. FAQPage specifically — Perplexity and ChatGPT lift FAQ answers almost verbatim when they cite a source, even after Google sunset the rich-result display.
03
Internal linking restructure. Every pillar page now links to 8–12 related guides with descriptive anchor text. Deepest page sits closer to the homepage than before, so PageRank actually reaches the long-tail content.
04
GEO optimization for ChatGPT and Perplexity. Intros rewritten into passage-level answers: one-sentence definition, one paragraph of context, one bulleted list of specifics. These are the exact shapes the engines lift when they cite.
05
Core Web Vitals + Search Console hygiene. Mobile LCP currently at 3.608s; CLS at 0.000. Every new page pushed to IndexNow (272 URLs submitted to date) so Bing indexes within 24h while we wait on Google's crawl schedule.
// where we are right now

13 weeks in, compounding.

These numbers are pulled live from our recommendation tracker, Search Console, and PageSpeed Insights. Search Console history is shallow because the engagement is young — we'll add organic-traffic deltas to this page as the window grows.

490
Recommendations shipped
29 in the last 7 days
A (92)
Current Health Score
composite across 8 scan types
268,992
Search Console impressions
since onboarding (Mar 2026)
272
URLs pushed to IndexNow
Bing + Yandex coverage
// recommendations by category
Authority
1
Content
201
E-E-A-T
2
SEO
150
Strategy
1
Technical
129
UX
6
"

Same loop every week: scan, triage, ship, report. Nothing was a single breakthrough; the compounding does the work.

— ConceptSEO weekly retro

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