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// case study · Legal services · Local

An Orlando immigration firm, shipping every week.

immlawcenter.com Orlando, FL · 8 weeks on the program · flat $200/mo
193
Recommendations shipped Total completed across content, technical, EEAT, SEO, and UX in 8 weeks of weekly cadence.
// the brief

Florida Board Certified, thirty years of practice.

Immigration Law Center is a long-standing Orlando immigration firm — Florida Board Certified Immigration Attorney, practicing in Central Florida since 1996. The firm handles family-based visas, work visas (H1B, L1, E1/E2), investor visas, asylum, DACA, deportation defense, citizenship and naturalization, with multilingual staff and a mission-driven focus on keeping families together.

When we onboarded the domain, the site had decent depth but no consistent technical-SEO maintenance and no Spanish-language pages built around real Search Console queries. There was real organic potential being left on the table — particularly on Spanish-language immigration searches in the Central Florida metro.

Industry
Legal services · Local
On the program
8 weeks · since Apr 2026
Plan
$200 / month, flat
// the work

What we've shipped, weekly cadence.

01
Spanish-language pages built around real Search Console queries. /es/abogado-de-inmigracion-orlando/, /es/abogado-de-inmigracion-h2b-en-orlando/ and related pages, each one scoped from a query that actually showed up in GSC with impressions but no ranking page. We don't build Spanish content because it sounds nice; we build it because the queries are real.
02
Anchor-text diversification on inbound links. Existing inbound links to the /immigration-lawyer-orlando/ landing page and other location pages were over-optimized on a few exact-match phrases. We worked through the inbound profile to broaden anchors so the location pages don't trip an over-optimization filter.
03
Internal linking from authority pages. Added contextual links from /about/ and /faq/ to under-linked service pages so PageRank actually flows to the pages that need to rank. Every link is descriptive anchor, not "click here".
04
Technical cleanups, weekly. Internal links pointing to Cloudflare's /cdn-cgi/l/email-protection now route through obfuscated mailto links instead. Schema validated weekly. 181 URLs pushed to IndexNow (Bing + Yandex) over the engagement so changes get indexed without waiting on Google's crawl schedule.
05
Google Business Profile posts. 16 GBP posts published so far covering immigration policy updates and case wins (anonymized). Weekly cadence is the target as we work through onboarding the GBP integration fully.
// where we are right now

8 weeks in, real activity.

These numbers are pulled live from our recommendation tracker, Search Console, and PageSpeed Insights. No rounding, no flattering aggregation, no "month over month" framing to hide a thin baseline. This is an active engagement on a fresh domain — we'll add real organic-traffic deltas to this page as the Search Console window grows.

193
Recommendations shipped
18 in the last 7 days
C (79)
Current Health Score
composite across 8 scan types
181
URLs pushed to IndexNow
Bing + Yandex, no Google wait
12,962
Search Console impressions
since onboarding (Apr 2026)
// recommendations by category
Content
54
E-E-A-T
2
SEO
42
Technical
92
UX
3
"

Local SEO is mostly the boring stuff done consistently. We do the boring stuff.

— ConceptSEO operations notes

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